Small Business Saturday

The City of West Covina understands the important contributions our local small businesses make to our community. This is the perfect time, as a business, to garner support from the local community. Therefore, we would like to help raise awareness about the importance of supporting small businesses and help promote West Covina small businesses. If you are a West Covina small business owner and would like to participate, the City will:

• Promote Small Business Saturday on the City's social media accounts
• List your business on the City's website as a participant of Small Business Saturday
• Provide promotional merchandises, courtesy of American Express (supplies are limited and will be provided on a first come served bases)

In order to participate with the City, for Small Business Saturday, you must commit to a Small Business Saturday promotional plan. Do you plan on having giveaways? Doing raffle prizes? Providing discounts? Posting Small Business Saturday on social media? Etc. The City can work with you to develop a promotion plan for your business and ideas on how to develop an event that best works for your business. If you would like to participate, please fill out the Participation Form (PDF). Once completed, please email Gerardo Rojas the form at grojas@westcovina.gov. If you have any questions, please contact Gerardo Rojas at 626-939-8417. The last day to participate is Thursday, November 20, 2025.

In addition to sharing your promotions, you can submit a 15 second video to us and we will post the video on our social media. See details on how to submit on the participation form. Video must be sent by Wednesday, November 19, 2025, for review. *Please note that the video will only be published if it follows city policy. Download the City's Advertisement and Sponsorship Policy (PDF).

Small Business Saturday Participants

American Express can help promote your business with free personalized ads! American Express is helping merchants who register their business for Small Business Saturday with a variety of free resources:

• Guides and marketing materials
• Merchandise, such as in-store signage, tote bags, and more
• Free online ads
• Promotion through the Small Business Saturday website and location map

The City of West Covina and our local businesses are working double time to persevere during these tough times. Shop local this holiday season on Small Business Saturday, November 25th. By shopping local, you show support for our local community. The City of West Covina wants to shine a light on some of our local small businesses that can benefit from your support this season.

Ways to support West Covina small businesses:

• Shop local stores online
• Buy gift cards
• Dine in or order out at a local restaurant
• Take advantage of discounts/promotions
• Encourage friends and family to shop/dine local
• Share about Small Business Saturday and spread the word!
  • Repost City of West Covina's Small Business Saturday post
  • Facebook (@westcovinacity) 
  • Instagram (@westcovinacity) (@westcovinachamber)
  • Twitter / X (@westcovinacity)
  • Take photos and post when patronizing small businesses
  • Make sure to share using hashtags" #shopsmall", "#smallbizsat", "#WCSBS2023" and "#westcovinacity!"